Have you ever bitten into an ice cream cone or tried to enjoy a hot drink only to be met with excruciating pain in your teeth? If you’re like millions of Americans, you’ve probably suffered from tooth sensitivity at some point in your lifetime!  Now, it’s time to stop being so sensitive and dry those tears, because help has arrived!

Crest is proud to introduce Crest® Pro-Health™ Sensitive Shield, the newest addition to the Crest Pro-Health family.

Crest Pro-Health Sensitive Shield offers sensitivity protection with no trade-offs by also protecting the seven areas dentists check most: cavities, gingivitis, plaque, tartar, sensitivity, whitening and fresh breath – all in one package! Now, individuals struggling with sensitivity no longer have to spend their time and money using more than one toothpaste to get comprehensive oral health protection for their teeth and gums.

Did you know?

• More than 50% of adults will experience tooth sensitivity at some point in their lifetime.
• More than 50% of adults have gum recession which is one of the leading causes of sensitivity.
• Young respondents (18 to 34 years old) in a recently conducted survey on Oral Care experienced up to 1.8 times more sensitivity than older populations (50 to 64 years old).
• Crest Pro-Health is the ONLY leading toothpaste to both protect against sensitivity and has an active ingredient that helps prevent gingivitis.

Following the success of the initial New Balance for Nine West collection launch, spring 2010 introduces updated designs and colors while keeping the look bright, fun and light weight. Continuing to combine New Balance’s innovative performance and material technology with Nine West’s female fashion know-how, the fresh spring line introduces feminine patterns, materials and colors perfect for the modern woman.

The New Balance for Nine West collection is designed by a team led by Savania Davies-Keiller and Roberto Crivello, New Balance Creative Directors, and Fred Allard, Nine West Creative Director. Material, color and design direction comes from both parties in a true collaboration of talent, technology, and design.

CLASSY This lightweight, classic 410 silhouette combines the perfect mix of fashion and function. Made of soft jersey, the shoe is both lightweight and breathable for afterwork or weekend wear. The spring Classy feautures a gum rubber translucent outsole in bright, feminine colors. Available in heather grey/lime, astro charcoal/neon mandarin, white/racer orange/blue and heather grey/mandarin/plenty pink. MRSP: $89.00.

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One of Canada’s most well-known and well-loved Yoga Instructors Eoin Finn has just released his fifth DVD that promotes Yoga as an integral part of athletic cross-training. The Pursuit of Happy Hips was designed with beginner and advanced yogis in mind, and features a series of alignment- based yoga sequences that will benefit everyone, from professional athletes to weekend warriors and desk jockeys.

Whether your aim is to bliss out at home or while traveling, rejuvenate after a hard day of training or boost your body confidence before a busy weekend, The Pursuit of Happy Hips includes routines of various lengths (25 min – 1 hour 20 mins) and intensity levels to make your mind feel fresh and revived and body loose and limber. Routines vary from energizing and athletic to relaxing and empowering and include poses for hip and shoulder opening, core strengthening, twisting, backbends (front body stretches) and breathing and centering practices. The instruction is clear and concise, paying particular attention to alignment and flowing pose to pose in a fluid practice.

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In this fun and informative adventure for WiiTM and Nintendo DSTM based on the bestselling, how-to book, The Daring Book for Girls, you are a spirited girl who is determined to set out on a grand adventure to either raft down the Amazon, climb Mt. McKinley, or go on an African Safari. Explore a schoolyard, neighborhood, and campground and learn fascinating facts while playing sports and games, tending a garden, crafting items in your workshop, selling goods and lemonade at your corner stand, and making new friends. Successfully complete the activities and challenges to acquire Essential Gear and earn enough Daring Girl Badges to achieve your goal and become a true Daring Girl!

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STRAIGHT-TALKING HOW-TO MANUAL INSPIRES ADOLESCENT GIRLS TO BE THEIR PERSONAL BEST, INSIDE AND OUT

Adolescence is tough. Mood swings, body changes, and peer pressure can take a toll on even the most self-assured child. For girls, especially, puberty is often accompanied by a decline in self-confidence. Girl in the Know: Your Inside-and-Out Guide to Growing Up (Kids Can Press) helps girls cope with the challenges of early adolescence-in both body and mind. Written by Anne Katz, R.N., Ph.D., a nursing professor, journal editor, and expert on sexuality, the book empowers girls with information about the physical and mental changes brought on by puberty, helping them to know what to expect and how to make it through as smoothly as possible. There's way more to this little manual than just the body basics-every girl gets the lowdown on how to take care of her whole self.

"Girl in the Know" tackles tough topics like health, nutrition, and relationships in a frank, straightforward way, using a relaxed, upbeat conversational tone that will appeal to kids. The book encourages the development of a healthy body image by showing girls of all colors, shapes, and sizes. Readers are urged to appreciate their uniqueness and to think for themselves as they learn how to become the woman they want to be. Whether a girl prefers to read the book in private or use it as a springboard for conversations with parents, teachers, or friends, the focus stays on the girl reader and what puberty is all about.

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