Swedish siblings launch YantraWay.com, the exclusive U.S. distributor of the Yantra Mat, the original acupressure mat recently named "Hottest Gift of the Year" by Metro newspaper and "Best In Test" by Body + Soul magazine (Sweden).

The Yantra Mat, a gentler version of the ancient Indian nail bed, is studded with 8,800 non-toxic ABS plastic spikes. The spikes feel sharp, but with your body's weight distributed evenly over the mat, an intense sensation quickly gives way to a comforting rush of heat. This natural response to acupressure comes from increased circulation, which lowers blood pressure and soothes aches and pains. Within minutes, this improved blood flow triggers a deep sense of relaxation.

By provoking the body's alert response, the Yantra Mat "tricks" the brain into releasing endorphins and oxytocin, your natural pain-relieving and "feel-good" hormones. Relaxation deepens into peace and tranquility - making the mat especially suitable for the overworked and sleep-deprived. Meditation comes easily on the Yantra Mat.

Kristina Fine, a yoga and alternative health enthusiast from Sweden, founded Yantra Mat USA with her brother, Jonas Panes.

"In a country that deals with a lot of stress and muscle tension, the Yantra Mat will be a welcome relief to the average American!"

Yoga practitioners love the Yantra Mat's therapeutic massage properties.

"Our acupressure mats are not just for yoga enthusiasts," claims co-founder Panes. "Everyone experiences back pain, restless sleep or stress. The Yantra Mat is a great tool to alleviate those everyday symptoms."

In a recent survey of 304 users, 96.7% described positive effects from the Yantra Mat - and over half of all participants said the mat helped relieve their pain.

Whether you want to spice up your yoga routine, ease your back pain, or feel more centered and stress-free, the Yantra Mat is perfect for you. Mats come in green and purple, and in three sizes.

o celebrate the launch of YantraWay.com, orders placed between January 12 and January 31, 2010, will receive a 20% discount off the total order (just enter coupon code RELAX at checkout!).

To learn more about Yantra Mat, and to purchase a mat for yourself or as a gift, visit www.YantraWay.com. Follow Yantra Mat on Twitter for regular updates, yoga news, and exclusive discounts!