Unlike other celebs who've done a "juicy" burger commercial for Carl's Jr., Kim Kardashian wanted to keep it "light" and healthy, but still keeping some of the sex appeal. 

With the tag line, “Who said salads can’t be hot,” Kim says why she chose the healthier choice:

“I wanted to do something that was different that worked a little more for my lifestyle,” Kim told PopEater earlier this month. “I wanted to try something different than what all the other girls have done.”