Reality TV star, Kendra Wilkinson, took SVEDKA's BartonBotCamp, a collaboration between SVEDKA Vodka and DavidBartonGym, in New York City. Kendra not only broke a sweat in the futuristic workout class where she learned to do the BOT Lunge (see description below), but she was also treated to a special training session with David Barton himself. When Wilkinson arrived to the gym's Astor Place location, she turned to Barton and said,

“When are we having cocktails -- before or after class?"

About BartonBotCamp The future of exercise has arrived with BARTON "BOT" CAMP, a partnership with SVEDKA, voted #1 vodka of 2033, debuting at DavidBartonGym locations in New York, Miami, and Chicago. Boot Camp is so last year. Putting a futuristic twist on the retro ‘70’s Robot Dance, BARTON “BOT” CAMP is the newest way to get your heart BOT-ing and your butt BOT while dancing to the heart-pounding dance track inspired by the SVEDKA VODKA BOT beats. High-energy trainers will turn your body into a “Dancing Machine.” By combining robot dancing with fast-paced cardio and weight training, you’ll get your body ready to hit the beach. Trainers push you through your fatigue until they decide if you are BOT or NOT. Look “Botter” Naked at the Barton Bot Camp, available at DavidBartonGym locations in New York, Miami and Chicago. Play Responsibly.

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lucy activewear, a fashion forward performance apparel company for women, is hosting complimentary yoga classes across the U.S. this September in celebration of National Yoga Month.

National Yoga Month is an awareness campaign designed to educate and share the many benefits of yoga. In support of this campaign, lucy® stores will kick off National Yoga Month chain-wide with a free in-store yoga class on Friday, September 10. The lucy® brand supports the idea that yoga is a foundation for every sport – and is for everyone. To share this passion for yoga, many lucy® stores will continue to host free classes throughout the month. For information on local times and class descriptions visit: lucy.com/events.

Known for offering a wide range of yoga pants to fit and flatter every body type, the lucy® brand is also highlighting several of its top-selling yoga pants this month. lucy® performance yoga pants are made with moisture-wicking, compressive lucy powermax™ fabric. The brand’s top three yoga pants include the lucy Hatha Power Pant™, the lucy Vinyasa Power Pant and the Perfect Core Pant, and are all available in short, regular and tall lengths. Each of these styles offer different design features, allowing women to choose the pant with the right fit for their individual shape.

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For the first time in nearly two decades, DavidBartonGym will change its training-as-usual gym operation in an endeavor to raise $100,000 for Ovarian Cancer. Throughout September 2010, Ovarian Cancer Awareness Month, DavidBartonGym will launch a national fundraising campaign in each of the gyms’ cities, (New York, Miami, Chicago, and Seattle) in honor of founder David Barton’s sister, Diane, and will benefit the Ovarian Cancer Research Fund and The Clearity Foundation.

To reach Barton’s goal of raising $100,000 for Ovarian Cancer in honor of Diane Barton, he will declare September 22, 2010 as “Diane’s Day” at all gyms and members and non-members will be able to train for Ovarian Cancer. All money raised from the $50 training sessions will be donated to Ovarian Cancer research. Additionally, throughout September, the gym will lower its enrollment fee to $100, all of which will go towards the cause.

“Diane Day” will come to a close with evening cocktail parties in the gyms’ lobbies, featuring trunk shows, silent auctions and additional special activities. The Ovarian Cancer Research Fund and The Clearity Foundation will also have informational booths on-site to further educate guests on the deadly disease. All funds raised from the private sessions at all six gyms will be donated to both Ovarian Cancer organizations.

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Shabby Apple, an online clothing boutique (www.shabbyapple.com), launched ‘Blossom,’ a line of fitness wear designed to flatter the female body and add femininity to a typically masculine type of clothing.

Blossom line includes capris, yoga pants, Bermuda shorts, running skirts, running shorts, camisoles, racer back tops, half-zip jackets, hooded sweatshirts, sports bras and headbands. All pieces are available in a variety of colors.

“Fitness wear is almost always tainted in masculinity; the ‘hard core’ workout look,” Emily McCormick, owner of Shabby Apple said. “In-line with all things Shabby Apple, we wanted to start from scratch, looking at what would be most supportive for a woman’s body and what would be most flattering. Additionally, the line needed to aesthetically feminine.”

The Blossom line features feminine birds and botanical screen prints. The line is made of the highest quality fabrics and is machine washable and line-dry for ease-of-wear.

All Blossom wear is available in sizes XXS through large. The yoga pants are available in extra long and hooded sweatshirts are also long, covering problem-areas in the stomach. The line ranges from $28-$62.

This year, Nautica is the proud sponsor of Komen Greater New York City’s Sleep in for the Cure® program, part of the 20th annual Komen New York City Race for the Cure. Sleep in for the Cure® is the perfect way to give for people who prefer to sleep rather than run, or aren’t capable of running. Participate in the race against breast cancer without racing at all.  Here are the details on Sleep in for the Cure®:

Not a morning person? Are you going to be out of town on Race Day? Can’t get a sitter for the kids? Do you have to work?

For those who prefer to snooze rather than lace up their running shoes, sign up for Sleep In for the Cure and help run breast cancer out of town from home or wherever you’ll be on September 12! Support Komen Greater NYC from the comfort of your own bed and still have an impact on the fight against breast cancer.

Participants who register for this program will receive a Race t-shirt and a special bib and, best of all, everything will be mailed to you. Register as a Sleep In for the Cure participant, by choosing the "Sleep in for the Cure" option as your participation type.

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Clinical nutritionist Tara Coleman, a resident of San Diego, has beaten out hundreds of others to claim her role as Salada Tea’s first-ever consumer spokesperson. She will help spread Salada’s “Unbottle Your Tea” message, an idea based on the wellness, environmental and cost benefits of choosing freshly brewed tea made with tea bags instead of bottled teas. She will be blogging, tweeting, facebooking, attending health and environmentally focused events and included in a variety of Salada promotions. For her efforts, she will awarded $10,000.

The spokesperson search began on May 3, when nutritionists, trainers, fitness instructors and tea lovers from across the country were encouraged to visit www.unbottleyourtea.com to submit an entry form and upload a video explaining why they would make a great spokesperson. After reviewing each entry, Salada Tea selected the 10 best candidates and posted their entry videos to the same website. From June 28 to August 1, America was invited to log on, review each :30 second video and vote for their favorite contestant. After a tight race, Coleman came out on top, receiving the most votes for her creative submission video about incorporating tea into her everyday activities like shopping, jogging and yoga.

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